The Heacock Era
DZRH first went on air as KZRH on July 15, 1939, by the H. E. Heacock Company, a store company based in Escolta, Manila. DZRH became the fourth commercial radio station in the Philippines and years later, it bought KZRC (now DYRC) from Isaac Beck in Cebu City. KZRH's radio broadcasts centered on musical, variety shows, comedy skits and short newscasts.
History
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The Birth and Expansion of DZRH
After World War II, two prominent businessmen, then-Ambassador JM Elizalde and his brother Manuel (also known as Don Manolo) took over KZRH and KZRC. With the help of station manager Bertrand Silen, KZRH re-established its operations, this time at the Insular Life Building in Plaza Cervantes, Manila. In June 1946, the Elizalde family established the new network as MBC Company.
